The Google Ads Partner You’ve Always Needed
Maximise your ROI with expertly managed Google Ads. From strategy to execution, we handle it all.
Western Cloud has a 5 / 5 average rating from +50 reviews on Google
Hiring a freelancer or agency shouldn’t feel like a gamble
Work with experts who get it right
Western Cloud promises:
Every 90 Days
Google Ads Specialist
Pay Google Directly
No Markups, No Hidden Fees
Why Choose Western Cloud for Google Ads?
Results matter, and at Western Cloud, we don’t just run ads. We drive measurable growth.
Our expert, data-driven approach ensures every campaign is optimised for maximum engagement, conversions, and ROI. As a Google Certified Partner, we stay ahead of trends, leveraging cutting-edge strategies to keep your business competitive. Western Cloud is the right choice if you want an agency prioritising actual performance over vanity metrics.
Unlock Growth with the Right Google Advertising Strategy
Discover the best Google Ads strategy for your business, whether you’re looking to drive sales, increase visibility, or attract new customers.
Google Shopping Ads
App Install Ads
Performance Max
How to get started with Western Cloud
Find out if your account is a good fit with an in depth data analysis from our team.
Contact us to see if we’re the right Google Ads agency for your brand.
From there, this is the process:
Intro Call
During this free initial consultation call, you'll share insights about your business, goals, account history, and your expectations for Google Ads. We'll also discuss key performance indicators (KPIs) you want to achieve. This helps us tailor our analysis and provide data driven recommendations to optimise your results.
Google Ads Analysis Call
We conduct a detailed account review, covering strategy, conversion tracking, and all campaign types search, shopping, video, and display. We identify strengths, highlight areas for improvement, and provide a technical report. Our findings and recommendations will be reviewed with you in a video meeting all at no cost.
Our Proposal
If we believe we can significantly improve your account’s performance, we’ll outline the expected results, timeline, and a clear fee for our Google Ads management services. If you’re ready to move forward, we can get started right away!
Ad Copy & Creative Development
We create compelling headlines and descriptions that showcase your unique selling points and eye-catching visuals for display ads to make your brand stand out.
Targeting & Audience Segmentation
We analyse user behaviour on your landing pages and implement strategies to enhance user experience, streamline the conversion process, and increase overall conversion rates.
Strategic Campaign Development
Our team analyses your target market, competitors, and industry trends to create campaigns that capture attention and drive conversions.
Keyword Research & Optimisation
We optimise your campaigns by selecting keywords that align with user intent, ensuring that your ads appear in front of the right audience at the right time.
Conversion Rate Optimisation
From landing page tweaks to call-to-action enhancements, we optimise every step of the customer journey to increase conversions and maximise campaign profitability.
Competitor Analysis
Knowing your competition is key to success in Google Ads. We analyse competitors to pinpoint their strengths and weaknesses, refining your strategy accordingly.
The Essential Tools Behind
Our Google Ads Success
We use industry-leading tools to optimise, automate, and scale your Google Ads campaigns.
With data-driven insights and precision targeting, we maximise your ROI and make every ad count. 🚀
SEMrush
SEMrush helps us analyze competitors, uncover keyword opportunities, and fine tune ad strategies. With deep data insights, we ensure your campaigns stay ahead of the competition.
Google Keyword Planner
We use Google’s own Keyword Planner to identify the best keywords for your ads. This ensures we target the right audience while optimizing bids for maximum ROI.
Google Sheets Scripts
Our custom Google Sheets scripts streamline reporting, automate data collection, and provide real-time insights, allowing us to optimise your campaigns with precision.
Looker Studio
We turn complex data into easy-to-read dashboards with Looker Studio. This helps track performance, visualise trends, and make data-driven decisions for continuous growth.
What Are Google Ads And How Does It Work?
Google Ads is highly effective for reaching your target audience quickly and driving measurable results. With precise targeting options, you can connect with customers actively searching for your products or services. Its pay-per-click model ensures you only pay for actual engagement, making it a cost-efficient way to grow your business.
Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords relevant to their business. When users search for those keywords, Google displays paid ads based on bid amount and ad quality. Advertisers only pay when someone clicks on their ad, making it a cost-effective strategy.
Google Ads can significantly boost your business objectives by driving targeted traffic to your website. It allows for precise audience targeting, increasing brand awareness, and generating leads. With measurable results through analytics, you can refine campaigns to enhance ROI, leading to increased sales and growth.
Google Ads costs vary depending on your industry, competition, and campaign goals. You set your budget, and costs are determined by your cost-per-click (CPC) bids. While CPC can range from a few cents to several dollars, a well-managed campaign ensures every dollar spent delivers measurable results.
Yes, Google Ads and Google AdWords refer to the same advertising platform. In 2018, Google rebranded AdWords to Google Ads to better reflect the range of available advertising options, including display and video ads. The name change emphasizes its broader capabilities beyond just search advertising.
